Amanda D. Lotz is Professor in the Departments of Communication Studies and Screen Arts and Cultures at the University of Michigan. She is the author of The. Book Review: Amanda D. Lotz,. The Television Will Be Revolutionized. NYU Press, Phyllis Zrzavy. In recent years, Amanda. D. Lotz has written prolifically. Title, The television will be revolutionized: Amanda D. Lotz. Author, Lotz, Amanda D., Extent, dpi TIFF G4 page images. E-Distribution Information.

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We Now Disrupt This Broadcast: Networks increasingly recognize the need to develop and schedule lower-cost programming in order to compete in an environment characterized by multiple viewing options, including original content on cable channels. Lotz Limited preview – In this revised, second edition of her definitive book, Amanda Lotz proves that rumors of the death of television were greatly exaggerated and explores how new distribution and viewing technologies have resurrected the medium.

If Todd Gitlin helped us understand the TV industry in the s, and John Caldwell in the s, Lotz’s book is the defining book about the state of the industry in the s.

Amazon Restaurants Food delivery from local restaurants. Set up a giveaway. The Television Will Be Revolutionized examines television at the turn of the twenty-first century —: Sharing our Lives Online: Television, both as a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways as the result of technological innovations, proliferating cable channels targeting ever more specific niche audiences, and evolving forms of advertising such as product placement and branded entertainment.


Please select Ok if you would like to proceed with this request anyway. In lieu of an abstract, here is a brief excerpt of the content: Owners of iPods and other portable viewing devices are able to download the latest episodes of their favorite shows and watch them whenever and wherever they want.

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Please enter the message. Television Programming in the Post-Network Era. I recently sat down and read the book end to end because it was so intelligent and well written. I plan to have my students read it as a textbook.

: The Television Will be Revolutionized (): Amanda D. Lotz: Books

The Television Will Be Revolutionized provides a sophisticated history of the present, examining television in what Lotz terms the “post-network” era while providing frameworks for understanding the continued change in the medium. Cancel Forgot your password?

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The Television Will be Revolutionized – Amanda D. Lotz – Google Books

Showing of 4 reviews. Go behind the TV screen to explore what is changing, why it is changing, and why the changes matters. The monkey hordes set out in every direction to scour the world, but they have no success until an old vulture tells them Sita is in Lanka. Linked Data More info about Linked Data. English View all editions and formats.


This era offered expanded choice for viewers and the possibility of a greater amount of control over the viewing experience, but ultimately networks retained a large amount of authority over how viewers consumed television.

Television Is the New Television: Amazon Inspire Digital Educational Resources. Shifts in the basic practices of making and distributing television have not been hastening its demise, but are redefining what we can do with television, what we expect from it, how we use it—in short, revolutionizing it.

Thus, her study of television as a medium in transition opens up areas of inquiry not only about the industry but about how individuals use television and how industrial changes might allow us to use it differently.

The Television Will Be Revolutionized, Second Edition

View most popular tags as: Chapter 2 outlines the innovations in technology that have allowed viewers to assert greater control over the viewing experience.

Through interviews with those working in the industry, attendance of various industry summits and meetings, surveys of trade publications, and consideration of an extensive array of popular television shows, in this book, the author takes us behind the screen to explore what is changing, why it’s changing, and why these changes matter.


Chapter 3 examines shifts in the production environment from an economic model suited for network-era, placebased television viewing to new variations in financing strategies designed to offer year-round programming to more [End Page 82] specific audience groups.