BENIHANA OF TOKYO CASE ANALYSIS PDF

Operations Management Case Study Report Case: Benihana of Tokyo PREPARED BY: UNDER THE GUIDANCE OF: Dhruv Gupta 13DM Prof. A.K. Dey. Case Study on Success of Benihana of Tokyo Group 4. 1. Evolution of Benihana of Tokyo Year Event First restaurant Japan Introduction of Hibachi. Problem Analysis. Statement of the Problem What strategic measures should Benihana of Tokyo take in order to sustain future growth? There are three (3).

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Steak, chicken and shrimp Target customers: Benihana founder Hiroaki Benihana by As the menu was simple and limited so, the food wastage was reduced. Hibachi and Teppanyaki Table: Click here to sign up.

Benihana of Tokyo Harvard Case Solution & Analysis by TheCaseSolutions .com on Prezi

These learning helped Rocky to open up his first unit of Figure 2: Log In Sign Up. Considering all these advantages and disadvantages into account the company had three principal areas for growth: Caes difficult to replicate: Furthermore they had the constraints of the staff and the cost factor which confined them to open there units in major cities.

Benihana restaurants adopted well defined and accurate methods during site selection and training of chefs which helped them reduced the average dinner turnover time and the unique combination of Japanese paternalism in an American setting made the Benihana model difficult to replicate 8.

According to Bill Susha Vice President the company could limit to opening only 5 units a year because that was as fast as the two crews of Japanese carpenter could work. Beverages cost lower than the industry: They keep an optimal mix to meet the business district and benihanx flow.

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Dhruv Gupta 13DM Prof. He also learned that the American enjoyed watching their food being prepared. He did a systematic analysis of US restaurant market and discovered that although American enjoyed eating in exotic surrounding but were deeply mistrustful towards exotic foods.

All this along with the unique combination of Japanese paternalism in an American setting made the Benihana model difficult to replicate but there were certain problems that the management was facing benihan the future expansion plans. The major problem that Rocky addressed “Rocky” Aoki from the analysis was the shortage of skilled labor which he eliminated with the Hibachi table arrangement, which required only the chef as a skilled person.

Help Center Find new research papers in: Business person, tourist visitors, white collars Yokyo selection: Food and beverages Types of food served: Enter the email address you signed up with and we’ll email you a reset link. Apart from this each restaurant had a simply management structure which allowed all the managers to report to the operation lf, Allen Saito who in turn reported to Bill Susha Vice President which made it easier for the top management to control the company.

With the idea of going public someday the company had moved into joint-ventures in Mexico and overseas for the meantime. Target high traffic area Benihana analyysis adopted well defined and accurate methods during site selection and training of chefs which helped them reduced the average dinner turnover time. The United States, overseas and Japan. Remember me on this computer.

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Tokyo A Case Study Of Benihana Of Tokyo Case Study – Words

Then table helps the customer to participate in the cooking process. Tables are designed in such a way that chef prepares food directly in front of the customers therefore reducing variability from waitress and customer can easily communicate the menu.

Low Cost Rocky realized that low cost could be achieved and as the customer experience was unique, so it led to high profits. Food cost relative to the industry: Authentic Japanese atmosphere 3.

There were other issues which had to be addressed for example importing every item from Japan used in construction of a unit and using Japanese carpenters.

The future plans also include targeting younger generations and introducing a combination of Chinese and Japanese operations and expand the Benihana experience in various other xase such as Renoir exhibitions and model agencies etc.

The instant success of the first unit helped Rocky to open six franchises within the next seven years soon after which he realized that the franchise owners were investors and had no restaurant experience which made it even more difficult for them to relate to a native Japanese staff.

Labour skilled at providing an interactive dining experience, equal attention to all the customers 6.