Is design like art? Often said to be subjective and objective? Maggie Macnab aims to share her thoughts and understanding in Decoding. 1 quote from Decoding Design: Understanding and Using Symbols in Visual Communication: ‘Designers need to recognize that, though their goal is to influen. . Maggie Macnab, author of Decoding Design, discusses her new book, her approach to design and her interest in symbology.

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Kindle Edition Verified Purchase. For example, while I understand an analysis of polygons and natural numbers, I’m not quite clear on the need to discuss Jungian archetypes next to an analysis of the Mastercard logo.

Book Review: Decoding Design, by Maggie Macnab

Amazon Second Chance Pass it jacnab, trade it in, give it a second life. My dad read science fiction to me at bedtime when I was child, my mother introduced me to Freud and Jung, and I was a big fan of Greek mythology, as well as drawing and painting.

Whether you’re a designer, student, or marketing professional, Decoding Design will show you decodjng deeper meaning behind the symbols you encounter everyday, and how to better use those symbols to create an impactful relationship with the viewer. I find being aware of diverse resources and nature essential, and I hope it does that for others as well. Do you have any advice for designers? I’m an Interior Designer in New York and this book has ignited my design philosophy in some new and exciting ways.

These shapes have found their way into human design since the beginning of our time because they tell an eternal tale in a glimpse, and their structure instructs about our connection to the universe. Meaning that may not be obvious at first, yet is often archetypical and resonates deep within our being. Alexa Actionable Analytics for the Web. Since the ratio is around 1. When you understand how shape and pattern work, you can integrate relative visual content specific to your client for communication that is universal and unique at the same time.


Lots of doddling usually, with a satisfying final result more times than not. SinceMaggie Macnab has been creating symbols, visual metaphors and conceptual design for a wide range of clients. My commentary on the potential destruction deisgn the universe was meant to reference that assumption.

The whole universe is a metaphor, and it was just natural for my personality to be interested in what these sorts of clues lead to. A designer’s must have. I would like to have many desitn, but only have the time and energy to be a designer, so I loved being able to explore other disciplines and demonstrate how we work from the same starting points—it always comes down to understanding the nature of things.

About the Author SinceMaggie Macnab has been creating symbols, visual metaphors and conceptual design for a wide range of clients. Read reviews that mention decoding design visual communication graphic design logo design case studies maggie macnab understanding and using using symbols symbols in visual design understanding good design dsign book designer designers logos nature process deep designs meaning.

Home Contact Us Help Free delivery worldwide. Macnab structures the book around a numerical theme, with chapters for each natural number Even if I don’t entirely agree with her analytical abilities, I have to admit that the results are often quite pleasing.

Keeps your interest on what could otherwise quickly turn into a boring topic. Perhaps you thought the tools are Photoshop, Illustrator and the likes.

The Eveready logo, in particular, shows each and every clearly defined radius manab curve that formed the gracefully jumping cat; I’d honestly frame it on my wall if I could get it in high enough rez.

I’ve seen a few scientists discussing the LHC mention that the black holes might not fade away as quickly as anticipated, but no one thinks it’s likely, and CERN rightly objects to any such characterization.

Keeps your interest on what could otherwise The Higgs is the “god maccnab not my term Pages with related products. Amazon Music Stream millions of songs. But one can’t rule out any possibility with regard to the unknown because it hasn’t happened yet. There was a problem filtering reviews right now. Which seems to go against the norm, which decodimg too-often designated as “following one’s intuition” by designers lacking the proper research into the project they happen to be working on.


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Author Maggie Macnab Discusses Using Symbols in Design

I sometimes start with a list of words to organize specifics about the client, and then begin thinking about what visual opportunities there might be to combine them with an appropriate pattern or symbol. I particularly enjoyed how she deconstructed several marks and pointed out how the underlying symbols are used. Read more Read less. Product details Format Paperback pages Dimensions Macnab illustrates this phenomenon with beautiful accompanying photography of nautilus shells, seed clusters and plant cross-sections.

Already have an account? Design that references these symbols creates an immediate relationship with the viewer and that is what this book is all about. The Best Books of dfcoding I do a lot of research on my own. Symbols are intuitive and immediate. Back in the day, designers enjoyed a seat in the Board Room. I tried to make that point in my my preamble, but let me reiterate it further here. Macnab also shares her own and other designers thoughts and process about the logos and other designs within the pages.

I’m embarrassed and this oversight has been corrected. Graphic Design Devoding Design Briefs. But, over the years, our profession’s standing has eroded.

I, too, and glad that she covers process throughout, as I am a stickler for designers who resort to art-for-art’s-sake processes.