The six dimensions of national culture defined by Geert Hofstede described, Each dimension has been derived by comparing many, but not all, countries in. ARTICLES. Hofstede’s cultural Dimensions and tourist behaviors: A review and conceptual Framework*. Las dimensiones culturales y la conducta turística. Transcript of DIMENSIONES CULTURALES DE HOFSTEDE. AUTOLARTE “Las organizaciones están divididas en pequeños grupos de.

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Hofstede’s cultural dimensions theory

Mexico scores 82 on this dimension and thus has a very high preference df avoiding uncertainty. They also responded unfavorably to the question related to the loyalty to the airline for repeat travel.

Consumer Focus in Cross-national Research. Countries like India have a great tolerance for religious views from all over the world.

Real Power is centralized even though it may not appear to be and managers count on the obedience hlfstede their team members. As discussed earlier in this paper, tourism is a complex global phenomenon involving a multitude of decisions related to the purchase and consumption of a variety of goods as well as services. This study included four categories of variables: The authors explained some of these results in terms of the collectivistic, risk-averse nature of hofstedd Hong Kong Chinese culture.

The combined research established value scores on the four dimensions for a total of 76 countries and regions.

These 30 travel behavior domains are identified in the after-travel stage are labeled AT1 to AT30 on Table 1. As regards to food preference, the other three nationality groups, besides U.

The above travel behaviors are labeled as follows: Subsequently, Hofstede suggested that the use of uncertainty avoidance dimension to operationalize cultural distance will be more appropriate because this particular dimension is more disruptive than the others in the context of international business.


According to Hofstede’s model, men’s culture differs greatly from women’s culture within each society. Considering the complexity of the tourism products and various risks associated with international travel, it is natural for many tourists to take measures to reduce such risks.

Hofstede’s cultural dimensions theory – Wikipedia

Based on industry interviews, the author estimated that the proportion of customers buying group tours was as follows: Finally, Minkov’s World Values Survey data analysis of 93 representative samples of national populations also led Geert Hofstede to identify a sixth last dimension: The authors contemplate that the proximity of Hong Kong to Asian countries may possibly be the reason explaining the higher likelihood of revisit expressed by Asian tourists.

As a part of the public domain, Geert Hofstede’s work is used by numerous consultancies worldwide. The influence of cultures on consumer behavior is evident in all areas of services, especially in the fields of travel and tourism. Friends are important and life makes sense. The six-dimension model is dulturales useful in international marketing because it defines national values not only in business context but in general.

Compare countries – Hofstede Insights

March lists the main advantages of overseas weddings as lower cost, efficiency of arrangements, more intimate and relaxed atmosphere, the heightened romance, and the opportunity for the couple to escape from social demands particularly considering the collectivistic nature of the Japanese society.

All the levels in communication are affected by cultural dimensions: The tool can be used to give a general overview and an approximate understanding of other cultures, what to expect from them and how to behave towards groups from other countries. CVS comprised of a item questionnaire Bond and the Chinese Cultural Connection on typical Chinese values and was dimenziones in 22 countries, 20 of which overlapped with IBM study.


A study by Prebensen identified four distinct clusters within a charter tour group of Norwegian tourists headed for warmer climates. With this model, Geert Hofstede shed light on these differences.

The evaluation process takes into account four main variables: Next, the individuals aggregate the collected information and evaluate their alternatives to form preferences. These levels are overlooked often because of the nature of the construction of these levels.

SID relates to the evaluation of travel experiences in the after-travel stage. On average predominantly Catholic countries show very high uncertainty avoidance, relatively high power distance, moderate masculinity and relatively low individualism, whereas predominantly atheist countries have low uncertainty avoidance, very high power distance, moderate masculinity, and very low individualism.

It describes the effects of a society’s culture on the values of its members, and how these values relate to behavior, using a structure derived from factor analysis. From Cultural Roots to Economic Growth. Specifically, the findings of these two studies indicated that tourists from high uncertainty avoidance cultures compared to tourists from low uncertainty avoidance cultures had shorter stays in USA, visited fewer destinations in the itinerary, and traveled with a larger party size.

The cultural dimensions used to explain the findings are listed under the applicable tourist behavior domains.

Package tourism offers a structured mode of travel, minimizes the risk and uncertainty, and provides a platform for collective social interaction.