Case study on ITC e-Choupal. 1. What is the innovation of the e-Choupal? e- Choupals provides the use of internet to connect different farmers with large firms . This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to. ITC’s e-Choupal: A case study on. Rural Marketing Initiative. Management Case. Prof. Rajesh Panda. Deputy Director, Associate Professor, SIBM, Pune. E-mail.

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Farmers are already reporting the benefits from using e-Choupal. Taking E-Business to Farmers. Web-enabled real time data on crop prices provide the farmer with the e-cyoupal prices for their produce.

The New Plastics Economy is an ambitious, three-year initiative to build momentum towards a plastics system that works. The programme seeks to increase their economic and competitive capacity and support wider agricultural communities. The circular economy gives purpose to the digital transformation. Access e-chohpal are located in physical stores allowing agricultural inputs and technology to be traded. Initiatives like e-Choupal will be vital to develop a circular economy in India.

Its International Business Division was created in for trading in agricultural commodities. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product e-cuoupal channel for ITC.

To accelerate a transition to a circular economy the support of policy makers and educational institutions, in addition to resource prices, is paramount. How do we know when we achieve our goals?

Circular Economy Concept Infographic. Detailing the e-Choupal Initiative. What makes it even smarter?


Publications Case E-cohupal News. Increased profits all round Farmers are already reporting the benefits from using e-Choupal.

Farmers using e-Choupal on an average receive 2.

ITC’s e-Choupal: Taking E-Business to Farmers

The Plant Synergistic food production space. An action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future. The case discusses in detail how the company designed and executed the e-choupal project in the country’s rural areas.

ITC gains as intermediaries are removed, and transportation costs decrease. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output.

Copyright The DeSai Group. This also e-chlupal indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. Infour million farmers used the service via 6, e-Choupal access points spread over 40, villages in 11 states. The measures taken to overcome the various problems faced while implementing this program have been explored in depth. Kiler Questions Who could create more value with our customer base than we can?

Partners The Team Mission Milestones. Pricing information positions farmers to exploit trends and time their sales to get the best price. Why is it Innovative. What if we could redesign sstudy Case Study Volumes Collection.

It is not intended to illustrate either effective or ineffective handling of a management situation. These are areas in which e-Choupal is already having a significant impact. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions.

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Discover our other sites An action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future. See related case studies. Popular searches what is a circular economy CE make fashion circular plastics circular economy publications china report circular economy diagram dif circular economy case studies.

The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

On an Expansion Spree. Privacy Policy Designed by Smitinfotech. The case examines in detail the initiatives taken by leading Indian FMCG company, ITC to utilize the potential of information technology for improving the performance of its agricultural commodities export business in the early 21st century. For longform case study: Soya farmers learned how to apply scientific farming practices to reduce seed use from kg per acre to Data on acreage and yield between -shows that profits of farmers accessing the e-Choupal platform almost tripled.

Circular economy Our story Our work Resources News. This can be exchanged for other ITC products. How do we know it is effective? Balbo Group Regenerative agriculture at scale. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours.

By eliminating superfluous steps in the supply chain, the company lower its net procurement costs, despite offering better prices to farmers.