book Madalina Moraru, Mit si publicitate (Myth and advertising) (Bucharest: Nemira, advertising, stereotypes, marketing, ethical dimension, Madalina Moraru. In Mit şi publicitate/Myth and advertising volume, by Madalina Moraru highlights the advantages, but also the disadvantages of maintaining of the stereotypes in. Madalina Moraru, University of Bucharest, Facultatea de Jurnalism si Myth and Advertising/Mit si publicitate, Bucharest, Nemira Publishing House more.

Author: Kigakus Goll
Country: Guatemala
Language: English (Spanish)
Genre: Finance
Published (Last): 3 June 2011
Pages: 469
PDF File Size: 13.50 Mb
ePub File Size: 19.25 Mb
ISBN: 969-1-31744-341-2
Downloads: 42566
Price: Free* [*Free Regsitration Required]
Uploader: Sasar

The campaign consists in promoting local products under the brand Romanian Flavors, well-known on the market ever since The difference between global and local features depends on the consumer, whose age and experience demand specific values. The advertising creation is, in a first step, in the search of socio-cultural meanings attributed to a product, seeking to be interesting for the targets. The campaign consists in Theories, models and applications.

Communication and Advertising in the. Romanian Advertising between Specificity and Globalization. Enter the email address you signed up with and we’ll email you a reset link. European Legacy-toward New Paradigms. It is related to gender because it is the mitt of self-identity. At the end of this study, we will focus on the advantages and disadvantages of creating a chameleonic identity for the brands by importing external values. How were positioned the people, the places and the actions in the image, related to the point of view of audience?

Ageing became a morwru issue in Romania, because there is a huge gap The mithycal dimension of the advertising discourse-thesis abstract more.

Kutipan baru yang merujuk penyusun ini. In the beginning of the social media era, the relationship between online publucitate offline advertising was competitive in terms of efficiency and target appeal. In conclusion, ageing was not completely ignored in Romanian advertising, but its perception has different perspectives. The main hypothesis is that elderly people step beyond age borders only under certain circumstances they are very interested in the product or when they are deeply influenced by young people.


Stereotypes are formed starting from different life experiences, as well as rules, they can be transmitted by some members of the group to other members. Each sensory element is text, sound, images or part of an image: Philosophy and Historical Studies. The advertisement not only affirms, confirms and highlights the favorite ideologies, but often it suggests that the products are designed to build a better world.

The images resulting from filtering the possessed or received information by the subject in connection with the satisfaction sought or with a required consistency. To represent a thing or a condition does not mean to repeat it or to reproduce it, but it means reconstructing, changing its configuration.

In order to speak of the juxtaposition of images, we should note that the interpretation of an image can be drastically affected by the context in which it is presented.

207391067 Mit Si Publicitate de Madalina Moraru

Communicating Messages through Advertising. Profil saya Koleksiku Metrik Notifikasi. Archetypes and myths—The hidden power of advertising storytelling M Moraru Retrieved June 5, Their advertising purpose is profane, but the brand image becomes sacred by developing the myth of eternal return to the time of Genesis.

The meaning that a person extracts from an advertisement differs from the meaning that another person can extract from the same advertisement.

Is he encouraged to identify with someone in the image or madaina he adopting the role morraru a passive spectator? This paper aims to present the way a European food retailer came closer to the Romanian target by delivering modaru campaign entitled Romanian Flavours mostly in the online environment and in Mega Image stores. Stereotyping can lead to excessive schematization of the product by positioning, which overshadows some of its attributes.

Significant among these strategies are twofold: Besides, this social category is not adaptable to changes and approaches technology in a range of different ways. Everything functioned as in madaluna factory, based on the same regulations, constantly estranged from the capitalist world, mostly characterized by freedom of choice, variety, autonomy, media and business.


The Narrating Instances in Advertising Stories. On November 10ththe fall of the Berlin Wall marked the beginning of the destruction of this apparently invincible communist puzzle.

Mit Si Publicitate de Madalina Moraru – Free Download PDF

Luminita Rosca and Romina Surugiu transl. Accordingly, account planners and copywriters started to organize campaigns on Thus, similarities and distinctions will be more obvious, justifying the contamination of local values by European features. Can we really talk about a Romanian identity in this context of assimilation of European values and lifestyles?

European identity cultural, linguistic and political identitypositioning strategy for example, the one based on time is, specific to traditional commercialsbrand identity. Advertising and Globalization and Glocalization. According to Grugelthe main feature of the Communism collapse in Central and Eastern-European countries was simultaneity.

Communicability of a belief depends on its characteristics and the psychology of individuals that communicate it and the interaction between these factors.

The more a trait is communicable, the greater will be its chances to be part of stereotyping content and the stereotypes based on it will be more persistent over time.

Artikel 1—20 Tampilkan lainnya. Our research aims to analyze the online communication of four important mobile phone brands from different countries: Establishing the relationship between European and Romanian advertising implies answering the following questions: